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Real Estates Surprisingly Hot High-Tech Tool is Actually a Traffic App

Written By: Jaymi Naciri
Wednesday, March 20, 2019

Itrsquo;s Waze. Yes, the crowdsourced traffic app people use to find alternate routes when driving.

ldquo;Waze isnrsquo;t technically real estate agent software, but if yoursquo;re stuck in traffic, yoursquo;re not selling houses,rdquo; said Fit Small Business, who names the crowdsourced traffic app as one of their best bets on the list of the ldquo;43 Best Real Estate Software amp; Tools for Top Agents in 2019.rdquo; Waze lets you ldquo;focus on your business by providing up-to-the-minute traffic condition reports from other Waze users. Plus, itrsquo;s a great tool if yoursquo;re giving clients a tour of your listings and want to hit as many properties as possible. It saves you time, frustration, and best of all, gas money. Waze is a must-have on any realtorrsquo;s smartphone.rdquo;

Being able to guide you through heavy traffic isnrsquo;t the only advantage of using Waze.

A recent story in the Hollywood Reporter also mentioned the app without using the name as a contributing factor in the growth of neighborhoods in South Los Angeles ldquo;including Ladera Heights, View Park, Windsor Hills and Leimert Park mdash; "that are now seeing double-digit annual price jumps in their historic homes and an influx of diverse new buyers in ZIP codes that traditionally have drawn mostly African-American families,rdquo; they said.

ldquo;You know whatrsquo;s brought more visibility to the area mdash; and I hate to give props to the technology mdash; but itrsquo;s people driving through using a [navigation] app,rdquo; Coldwell Banker real estate agent, Janet Singleton, told them. ldquo;Theyrsquo;ll call up and say, lsquo;I just saw your sign. What is the name of this neighborhood? And how much is it?rsquo;rdquo;

Enterprising real estate companies like Daniel Gale Sothebyrsquo;s International Realty in Long Island and Queens, NY, are also exploring new ways ldquo;to capture a broader audience for its listings and Open Houses on Long Island and in Queens,rdquo; said Real Trends, and are finding Waze to be a great optionrdquo;

Open houses show up as ldquo;a branded pin on the Waze map at its location and interested parties will be further directedrdquo; to the location,rdquo; they said. ldquo;A separate detailed takeover ad with additional information about the Open House will be revealed to the user when the vehicle is at a complete stop.rdquo;

Compass is another company working with Wave to have their listings show up on the app, and also provide another showcase for their new high-tech signs, which were rolled out last year.





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