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A Picture Speaks a Thousand Words
A Picture Speaks a Thousand Words

Tuesday, September 4, 2012
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When listing your home for sale, the representation of your home in pictures is one of the most crucial elements in the marketing of your home to buyers.  According to the Wall Street Journal, photos taken by professionals have 61% more views than listings with amateur shots. There are also a number of advantages to having professional photos that may not be obvious to the untrained eye. A real estate photographer can make your home appear larger, using wide angle lenses, brighter, with proper lighting and zooms;  thus increasing the probability of  your home getting  more showings. Photos are the cornerstone of a home’s marketing. The National Association of Realtors polled home buyers on the most useful feature of a real estate website and 98% said photos.  When you enter in standard search criteria such as, number of beds and baths, price range, and neighborhood, the first thing the buyer will judge are the photos. 
Brian Balduff, chairman of VHT photography service in Chicago, offered these recommendations for displaying your property in the best light and choosing an agent who adheres to these guidelines. First, when choosing an agent to represent your home, check some of their listings and evaluate their listings photo quality. Second, look at the type of photos they are featuring and the amount they use. Ideally, Balduff recommends under 30 shots that would appeal most to buyers.  In Fort Lauderdale, for example, in my waterfront condominium listings, I make sure that the views of the water are featured, as well as the luxury building amenities, along with the most impressive interior features.  Even though the inventory in Fort Lauderdale is very low, you never get a second chance at a first impression, so make sure your photos show your property in the best light. If you are looking to sell your Fort Lauderdale condominium or home, please contact me directly.
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